In 2018, Action Graphics embarked on a journey to rename and rebrand in an effort to better align with the work they were doing for nonprofits and independent schools. Originally a print vendor, the company had grown to adapt to an ever-changing communications landscape.
Cut to 2020, and amplifi was born.
My role along with a committee was to work through the renaming process, which involved several client focus groups and length conversations about who we've been and where we were headed. Once the name was decided upon, the design phase of the rebrand began. I spearheaded this process, developing the logo and all marketing and promotional materials for the rollout. Working with the tech team, my role in developing the website was art direction.
How I contributed to what you see: Creative and Art Direction (for the website and the video), Copywriting, Logo Development, Graphic Design (print and digital).
Click here to explore amplifi.
WEBSITE
