Down High Wines
Developed for a social media page that expands the dialogue on natural wines and the natural wine community. The owner wanted a fresh palette geared toward the millennial market. The illustrated text has a handmade feel to connect with the process and philosophy of natural wine-making.
Iandor Fine Arts
This Newark-based gallery is the repository for the Normal Lewis Estate and features the work of emerging Black artists. The owner wanted a minimalistic feel, so you'll see a fusion of modern and traditional typographical elements, mirroring the collection and evolution of the art market.
KV Communications
This logo was developed for a Newark-based marketing and PR firm run by Kimberly Valene Reid. She wanted a logo that captured her style, market, and experience. Her initials were combined into a logo mark, using a sans serif font to represent her field experience. "Communications" is presented in a modern font, with the "I" manipulated subtly to imply the offbeat nature of her approach.
Newark Business Hub
Developed for a creative entrepreneurial program housed at Rutgers Business School, this logo was part of a rebrand that sought to capture the attention of the arts community and creative class both in the Greater New York Metropolitan Area and Johannesburg, South Africa.
This concept is meant to capture a sense of collaboration and diversity. Graphic embellishments like lines and dots symbolize participants being on different paths but sharing a common goal, while also playing to the aesthetic preferences of creatives. As the program scales into other communities, the positioning of the city name can allow for seamless sub-branding.
amplifi
Formerly known as Action Graphics, amplifi is a strategic fundraising communications firm for nonprofits. Launched in 2020, this logo is part of a complete rebrand, the goal of which was to better align with the target market. The bold color palette stands out in digital, with the graphic marks above the I's being a playful nod to their legacy as a print vendor. The goal was to create a logo and brand more representative of the company's offerings and position amongst other agencies serving forward-thinking nonprofits.
amplifi (Avatar)
Rene Kane & Company
Developed for a Margate, NJ based real estate firm, this logo was part of a rebrand effort that put a modern spin on their marketing materials and better connected with the seaside properties it represents.
Rene Kane & Company (Alternate)