website design
visual identity
web development
messaging
visual identity
web development
messaging
When Christy Sanborn set out to expand her life coaching practice, Thrive, she knew she needed more than just a name and logo to capture her vision. She wanted a website that could not only showcase her brand’s personality but also function as a powerful tool for growth. Christy came to us for a website that could elevate her brand and connect with new clients, helping her stand out in a crowded market.
This project was executed at MAVE Studio.
We leaned into the retro vibes of her logo and crafted a color palette of warm, plant-inspired tones—think corals, pinks, rich greens, and sumptuous tans. Paired with delicate botanical line drawings, the design captures the essence of growth and patience—exactly what Thrive is all about.
For typography, we chose Basic Sans—a clean, versatile font that gives a nod to retro aesthetics with its minimal, geometric form. Its timeless, approachable style grounded the site’s design, balancing the vintage feel with a modern, professional edge.
For typography, we chose Basic Sans—a clean, versatile font that gives a nod to retro aesthetics with its minimal, geometric form. Its timeless, approachable style grounded the site’s design, balancing the vintage feel with a modern, professional edge.
On top of that, we completely rewrote the site’s messaging to better tell Christy’s story, clearly showcasing her coaching packages. One of the most exciting pieces? Integrating a Wellness Shop that solidified her holistic approach to mind, body, and spirit healing. With video headers, seamless mobile functionality, and a user-friendly structure, we helped Thrive level up in a way that was both beautiful and professional.
At the end of the day, we made sure Christy’s dream site didn’t just look good but felt like the natural extension of her brand — an inviting space for anyone ready to take their next step.
At the end of the day, we made sure Christy’s dream site didn’t just look good but felt like the natural extension of her brand — an inviting space for anyone ready to take their next step.